Marketing & HR

Find Talent. Attract Customers. Grow Your Business.

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Marketing

Content is King.  Whether it’s your website, a Sales Proposal, or a Business Plan, the right words can make all the difference.  We specialize in Search Engine Optimization (SEO) and Copywriting.

A Closer Look

HR Services

From Recruiting to HRConsulting, Purple Lion works tirelessly as an extension of your team to find the right people for your business, and help you create and implement optimal HR practices within your organization.

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SEO & AdWords

Whether paid or organic, it takes more than time, good intentions, or a ‘guru’ to optimize search, and to generate a real following on social media.  It takes an understanding of your business, your customers, and trends on various platforms to achieve success.  We specialize in multi-platform targeted campaigns to find, engage, and convert customers.

 

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Copywriting & Web Design

With 10 years’ experience creating websites and winning proposals, we excel in the creation of all types of online and offline content.  From brochures to blogs, business plans to blurbs, we’ve created 140 character tweets and 140 page RFP responses.  We know your time matters, and we’re here to ensure you spend it where you like – and leave the rest to us.

 

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  • Increased Website Traffic 96%
  • Improved Conversion Rate 68%
  • Increased (CTR) Click-Thru-Rate 78%
  • Increased Revenue 83%

Case Study: AdWords & SEO

We helped a Canadian business rebuild and advertise their website via Google AdWords, and build a following through social media.  Through targeted advertising, and web content via WordPress, Twitter, Facebook and LinkedIn, we built a campaign the increased revenue, generated leads, and engaged customers.

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Blogging

Blogs generate content for SEO, and provide a window into the soul of your business.  Interact with customers and share your passion.

Web Design

Great websites attract customers with stunning visuals and compelling copy.  We can help you leave a lasting impression.

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RFP Responses

We can work with your team to compile RFP responses and deliver winning proposals under tight deadlines.

Social Media

Facebook, LinkedIn, Twitter.  We provide content to build your following on the most relevant social networks.

Email Marketing

Through MailChimp or your CRM, we create CASL compliant email campaigns to promote your brand and connect with customers.

Business Plans

We’ve written countless business plans to acquire funding and set a course for the road ahead.  Let’s hear your vision and get writing.

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Search Engine Optimization (SEO)

Through link building, social media and finely-tuned copy, we consistently improve clients’ organic search results.

AdWords

Your customers await.  Harness our advertising expertise with Google AdWords, Facebook, LinkedIn, and more.

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Sales Collateral

One-Page Brochures, Banner Ads, and Brochures.  We create compelling content that drives sales.

Find Talent.  Reach Customers.  Grow Your Business.

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Recruiting

Our team at Purple Lion can review your recruiting strategy, create job descriptions, and work with you to develop a candidate profile.  From there, we will post your position, source, screen and shortlist candidates.  We can be hands on or at an arm’s length – it’s up to you.  Let us work with you to find the right candidate, and help you grow your business.

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HR Consulting

Whether for a growing company with under 20 staff, or an international enterprise with 2000 employees, we help organizations develop, document and communicate HR policy.  We establish and implement performance and compensation models and assist with terminations.  If you have a specific HR need, or simply want to reach the next level – we can help.

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  • Turnover Reduced 82%
  • Hiring Time Reduced 68%
  • Employee Morale Increased 47%
  • HR Spend Reduced 52%

Case Study: HR Consulting

We helped a Vancouver-based business through growing pains by developing and documenting policy, creating an HR manual, job descriptions, and reviewing compensation and performance management.  Our recommendations improved hiring processes and retention, while reducing spend and turnover.

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Job Postings

We tailor the posting and list your job on the platforms that yield the most well-qualified candidates.

Policy Development

We help you establish best practices and create standards to guide employee performance.

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Employee Communication

Share your vision, motivate staff, and foster the culture you desire.  We can help you communicate effectively with your team.

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Recruiting Solutions

Through experience and passion, we work with you to develop a personalized plan and execute  a strategy to ensure success.

Performance Management

We provide clients with a framework to deliver effective performance reviews, unlocking your leadership skills to drive success.

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HR Documentation

HR Policies, Employee Handbooks, Offer Letters, Job Descriptions and more.  We handle the paperwork, you grow the business.

Background Screening

We screen resumes and shortlist candidates based on phone screens and background checks, so you don’t have to.

Compensation Review

Establish competitive wages designed to attract, retain and reward employees, without breaking the bank.

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Termination Assistance

How and when should you terminate an employee?  We can assist in the decision making and help you avoid pitfalls.

The Purple Lion Difference

Experience, Know-How, and a customer-focused team you can rely on to help your business.

SEO & AdWords

PPC AdWords Certified.

Copywriting

10 Years’ Experience.

Recruiting

A proven eye for talent.

HR Consulting

CHRP Designation, national experience.

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Our Guarantee

We stand by our services 100%, and guarantee your satisfaction.  If you have any questions about how we can help, we would be happy to have a free consultation.  We will get back to any inquiry within one business day.

We look forward to hearing from you!

Email: start@purplelion.ca

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